our story

Jill Chambers - Founder of TMF
Jill Chambers

with a fine arts background and 20+ years working for multiple global brands as a lead makeup artist and beauty exec Jill Chambers invested 10 years into researching green beauty. to her amazement a vegan, Australian made, high pigment, artist brand utilizing the wealth of indigenous ingredients didn’t exist, so she decided to make her own. True. Makeup. Freedom. (previously The Makeup Factory) was born in the Summer of 2015 to rave reviews.

both Jill and the TMF. lab are dedicated to designing 100% clean, vegan, fashion driven, high pigment, utility cosmetics that are easy to apply and accessible to all. we are TMF and we believe in better, cleaner, more enlightened beauty for everyone.

our
mission
our mission

our mission is to bring you the freshest, botanical-infused colour with high-impact pigments, which are always clean, vegan and cruelty-free.

our
promise
our promise

we’re cultivating more than beauty, tmf. Is more both reinvention of our past, beloved formulations and a return to beauty in it’s purest form. our commitment to providing transparency and authenticity is always our top priority.

our message

true

we are true in our ingredients and unwavering in our brand philosophy and commitment to clean cosmetics.

makeup

as an artist-driven brand, we trust makeup to be an expressive art and tmf. to be the tools.

freedom

we believe in freedom from the static of normalcy and respect for everyone’s right to express an individuality that starts from within.

WeAre
tmf

true.
makeup.
freedom.